Dr. Jürgen JuchheimTHE DR. JUCHHEIM STORY
Dr. Jürgen Juchheim developed the unusual line of Effect Cosmetics. These holistic, biological cosmetics contain active ingredients from desert plants, hyaluronic acid and peptides. Combining Ayurvedic medicine and the latest scientific findings, the result is a genuine power pack that delivers fast rejuvenation results. The idea for the cosmetic products was born many years ago when a small boy was teased by other children about his large birthmark as he tried to define his own concept of beauty.
A birthmark the size of a fifty-pence piece made Juchheim's childhood difficult because the other children used to laugh when they saw it. That is why he has been committed to discovering the secrets of beauty ever since. Today, Juchheim is 57, has two children of his own, is a qualified medical consultant for aesthetic and regenerative medicine and immunology and has invented an unusual range of Effect Cosmetics containing active ingredients from desert plants plus peptides and hyaluronic acid. The products unite traditional Ayurvedic medicine with the latest scientific findings and partly let wrinkles disappear and regenerate the skin in only four minutes.
So what exactly has happened between the birthmark story and the launch of the Effect Cosmetics range? "I want to help," says the doctor succinctly. He comes straight to the point: there is a lot to do - his medical practice, his research activities, his journeys and his ceaseless curiosity about nature and life. As he heads towards the door, he relates the story of a patient who came to him for asthma treatment. "I treated her wrinkles," he calls from the corridor, "and her asthma disappeared." Humans are complex creatures and the woman's new self-confidence helped her immune system to regenerate. He says he will tell me the rest later, but he is now due in the operating room. And off he goes
That evening - a good doctor's work is never done – he tells us about his personal definition of beauty that he developed when he was still a boy. "Beauty is about being harmonious and attractive, and health is just as important for beauty as is skin care. Another decisive factor for beauty is our inner balance and the aura that it gives us." Although his birthmark did not disappear as a result of this insight, he started to work on his self-confidence until it put the large birthmark in the shade, and the children stopped teasing him. The same principle was at work in the asthma patient. She felt so comfortable with her appearance that her inner balance was restored, and her asthma disappeared. "Our inner balance affects our entire body because it can boost or suppress our immune system," says Dr. Juchheim.
"If our inner balance gets knocked out of kilter, our immune system is weakened, we become more susceptible to sickness and our skin ages faster. And vice versa. People should take a holistic approach and get strong on the inside and on the outside. They should try to live in harmony with themselves."
"Several pieces of the puzzle have to come together to produce a full effect," he adds. Dr. Juchheim's Effect Cosmetics, too, are made up of different parts: traditional Ayurvedic medicine - which he has been using in his medical practice for 25 years already - the latest scientific findings and a never-ending quest to discover new and interesting interrelationships between different substances. Dr. Juchheim met desert dwellers while he was travelling through Senegal, Africa. When they found he was a doctor, they showed him how to use desert plants to treat wounds and nourish the skin. From that day on, he has been absolutely fascinated by desert plants. "Desert plants deliver maximum moisture, help the skin to regenerate fast and make it beautifully smooth," he explains. "That's because they contain rhizobian gum, a substance that is formed by micro-organisms in the plants' roots. Rhizobian gum is a gel that surrounds the roots and prevents the plant from drying out, even in extreme desert conditions." This knowledge was then supplemented by two further puzzle pieces. The first was a study on hyaluronic acid, which can penetrate the deeper layers of the skin, especially if it is encapsulated in liposomes, to replenish the skin's natural hyaluronic acid content. The second is research, proving that a combination of hyaluronic acid, botanical substances and peptides can make the skin look fresher, younger, firmer and wonderfully smoother in only a few minutes.
Effect Cosmetics were eventually developed on the basis of all this knowledge. Dr. Juchheim launched a series of application studies over a three-year period until he overcame all the obstacles. "Like the musicians and instruments in an orchestra," he explains,
"the active ingredients in a cream have to be in perfect harmony in order to achieve optimum results. Even minor adjustments to concentrations can lead to completely different effects."
His hard work paid off, and the result is a range of high-quality and efficacious biological products such as 4Minutes Lift, a facial cream that reduces wrinkles in only four minutes, 4Weeks, a cream that enlarges the bust and firms the skin in four weeks, Volume4Lips produces beautiful, full lips, and Filler 4 Face, a cream that lifts wrinkles from the base up.
And incidentally, Dr. Juchheim uses his products himself, which is a great product recommendation. "When the day comes that I can't use my medical knowledge to help myself, it will be too late anyway," he says, which is why he has no medical insurance.
Then he stands up. It is late, and he has another early start tomorrow.
In the morning, as on every other morning, he gets on his bike and cycles the 25 kilometres from his home in Grünwald to the city centre - part of his daily personal exercise regime to promote physical fitness and mental balance.